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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

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ISBN-10: 0071819509

ISBN-13: 9780071819503

Edition: 2014

Authors: Eric Greenberg, Alexander Kates

List price: $36.00
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Description:

Thought leaders from the Rutgers Center for Management Development (CMD) reveal the digital marketing secrets that have helped Merck, J&J, and other top companies succeedStrategic Digital Marketing introduces several new frameworks for understanding, applying, and implementing digital marketing strategies within organizations. Using a running theme of ROI, Greenberg and Kates introduce digital strategy and provide a framework for transforming organizations to succeed in this digital world.Offers groundbreaking digital marketing strategies that have been developed and honed over the last several years at Rutgers by training executives from some of the world's leading brands-helping marketing…    
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Book details

List price: $36.00
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 10/9/2013
Binding: Hardcover
Pages: 368
Size: 6.30" wide x 9.30" long x 1.10" tall
Weight: 1.320
Language: English

ERIC GREENBERG serves as managing director for the Center for Management Development at Rutgers University, speaking to and training Fortune 100 executives in four continents. He is also president of EG Consultants, a marketing consulting firm focused on brand management and customer-centric strategies. Previously, Eric founded MTS and grew it to more than 5,000 employees as the company's CEO.ALEXANDER KATES is a serial entrepreneur and digital marketing maven. He works as a marketing consultant, often in partnership with Rutgers University, to train Fortune 500 executives. Alex helps top brands develop holistic digital strategies and harness emerging media to thrive in today's digital…