Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

Name: Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence
Price: 6.23 USD
Availability: InStock
ISBN: 9780071816731

ISBN-10: 0071816739

ISBN-13: 9780071816731

Edition: 2014

Authors: Ian Greenleigh

List price: $17.99

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Description:

Skip the line at the front door! Learn to detect the hidden social media side doors that provide instant, privileged access to the top influencers and decision-makers in any industryAccess is one of the great unexamined issues in social media. Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors—alternate avenues of access through social media—have opened all around us, and few have noticed.Through them, we can engage with top business executives, thought leaders, and tastemakers. We have the unique ability to draw the attention of people and organizations that are…

Book details

List price: $17.99
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 10/16/2013
Binding: Paperback
Pages: 256
Size: 6.30" wide x 8.90" long x 0.61" tall
Weight: 0.770
Language: English

Ian Greenleigh is a social media strategist whose words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Digiday, Ragan, and Seth Godin's The Domino Project. Visit daretocomment.com and follow him at @be3d.