Drucker on Marketing Lessons from the World's Most Influential Business Thinker

Name: Drucker on Marketing Lessons from the World's Most Influential Business Thinker
Price: 4.08 USD
Availability: InStock
ISBN: 9780071778626

ISBN-10: 0071778624

ISBN-13: 9780071778626

Edition: 2013

Authors: William Cohen

List price: $43.95

30 day, 100% satisfaction guarantee!

Sell

Get cash fast!

Buy new: $29.43

Marketplace

3 new & used from $4.08

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $43.95
Copyright year: 2013
Publisher: McGraw-Hill Companies, The
Publication date: 9/26/2012
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.00" long x 0.85" tall
Weight: 1.232
Language: English



Foreword


Introduction Drucker and His Different Marketing Approach



The Ascendancy of Marketing



Two Different Views on the Development of Marketing



The Purpose of Business Is Not to Make a Profit



Any Organization Has Only Two Functions: One Concerns Marketing, and the Other Is Marketing



Drucker's Marketing View



Marketing Is Leadership



Innovation and Entrepreneurship



Where the Best Innovations Come From: The Seven Mothers of Invention



Demand-Side Innovation



Supply-Side Innovation



Drucker's Entrepreneurial Marketing



Drucker's Marketing Strategy



The Best Way to Predict the Future Is to Create It



The Fundamental Marketing Decision



Drucker's New Certainties for Formulating Marketing Strategy



Success by Abandonment of Profitable Products



Marketing and Selling Are Not Complementary and May Be Adversarial



New Product and Service Introduction



How to Do Marketing Research the Drucker Way



Exploiting Demographic Change



Timing Isn't Everything; It's the Only Thing



How to Avoid Major Failure



Drucker's Five Deadly Marketing Sins



The Only Way to Set a Price



Drucker's Unique Marketing Insights



Quality According to Drucker-It's Not What You May Think



Integrity Is Critical to Marketing



The Dangers of Marketing Professionalism



Why Buying Customers Won't Work



With Drucker into the Future


Notes


Index