Business Writing and Communication

ISBN-10: 0071738266

ISBN-13: 9780071738262

Edition: 2nd 2010

Authors: Kenneth W. Davis

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Book details

List price: $20.00
Edition: 2nd
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 3/18/2010
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.50" long x 0.50" tall
Weight: 0.748

Introduction: Manage Your Writing
Be Your Own Communication Department
Writing in a Knowledge Economy
What a Writing Course Can-and Can't-Do
How to Use This Book
"The Discipline of the Craft"
Managing Your Writing Time
The Law of the Next Action
The 12 Steps
Manage Your Writing
Manage Your Writing Today
Find the "We": Manage Your Relationship with Your Reader
Communication and Community
Manage Your Writing Today
Make Holes, Not Drills: Manage with Purpose
Death to Subject Lines
Ko and Mei Communication
The Long and Short of It
The Corporate Communication Grid
Manage Your Writing Today
Get Your Stuff Together: Manage Your Information
Asking Questions
Outside and Inside
Map Your Information
Manage Your Writing Today
Get Your Ducks in a Row: Manage Your Structure
An Everyday Example
The Technique of Organizing
Writing to Sell
From Information to Knowledge
Manage Your Writing Today
Do It Wrong the First Time: Manage Your Drafting
Draft as Prototype
Debriefing the Exercise
Overcoming Writer's Block
Writing and "Flow"
Manage Your Writing Today
Take a Break and Change Hats: Manage Your Internal Writer and Editor
Breaking for Objectivity
From Writer-Based to Reader-Based
The Two Hats
Manage Your Writing Today
Signal Your Turns: Manage Your Paragraphs
Tools for Revision
Turn Signals
Manage Your Writing Today
Say What You Mean: Manage Your Subjects and Verbs
Hidden Subjects
Hidden Verbs
Hidden Subjects and Verbs
Active or Passive
Manage Your Writing Today
Pay by the Word: Manage Your Sentence Economy
Objectivity and Common Sense
Two Tools
Beckwith on Economy
Manage Your Writing Today
Translate into English: Manage Your Word Choices
Learning from the IRS
Word Histories
Good Reasons Otherwise
Readability Formulas and Style Checkers
Deliberate "Obfuscation"?
Three Examples
Manage Your Writing Today
Finish the Job: Manage Your Spelling, Punctuation, and Mechanics
Manage Your Writing Today
Manage Your Writing: Evaluate Your Writing Process
Manage Your Writing Today
Manage Your Online Writing
Manage Your Global Writing: The Case of the Belgian Fries
Manage Your Speaking
Resources for Managing Your Writing
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