Paul Gross, Ph.D is a superfruits expert. He has been contributing science-based publications on berries and superfruits since 2005 for npicenter.com, ezinearticles.com, naturalproductsinsider.com and berrydoctor.com.He also works as a consultant for private firms supporting manufacturers in the complete value-chain for developing and marketing new superfruit products. Recent consulting activity includes a venture capital company (planning investments in new superfruit products), importers and growers of superfruit raw materials and three manufacturers of superfruit products.The author is currently part of the industry liaison for the US Berry Crops Initiative and the Caneberry Advisory… Committee.Paul Gross received his doctorate in physiology from the University of Glasgow, Scotland and was a post-doctoral fellow in neuroscience at the Laboratory of Cerebral Metabolism, National Institutes of Health, Bethesda, MD. A former Research Scholar for the Heart and Stroke Foundation of Ontario, he published 85 peer-reviewed journal reports and book chapters over a 25 year career in medical science, and was recipient of the Karger Memorial Award, Switzerland, for publications on brain capillaries.