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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $32.00Copyright year: 2008Publisher: McGraw-Hill EducationPublication date: 6/9/2008Binding: HardcoverPages: 312Size: 6.50" wide x 9.25" long x 1.00" tall Weight: 0.880Language: English
Dr. Leonard L. Berry holds the JCPenney Chair of Retailing Studies at Texas A&M University. A former National President of the American Marketing Association, he is the author of 13 books on services marketing and quality service.
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