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Project Management in New Product Development

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ISBN-10: 0071496726

ISBN-13: 9780071496728

Edition: 2008

Authors: Bruce T. Barkley, Bruce T. Barkley

List price: $59.00
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"Project Management in New Product Development" shows how to translate innovative ideas into new products and services-and get them to market cheaper, faster, and better-using project management tools and techniques.
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Book details

List price: $59.00
Copyright year: 2008
Publisher: McGraw-Hill Education
Publication date: 11/23/2007
Binding: Hardcover
Pages: 397
Size: 7.75" wide x 9.75" long x 1.50" tall
Weight: 1.980
Language: English

Bruce Barkley (Cummings, GA) is a project management consultant and a facility member at the Kellog Graduate School of Management.

Acknowledgments
Introduction
Create a Culture of Ideas
Strategic Alignment and the New Product Portfolio
Project Integration and Setup
Product Concept Definition
Full Product Development and Marketing
New Product Development in Consumer Products and Electronic Instrumentation
Quality, Six Sigma, and New Product Development
Measuring New Product Development
Project Management and Teamwork
Putting It All Together
Generic New Product Development Work Breakdown Structure
Managing New Product Development Projects: Course Outline
Issues for Discussion
Bibliography
Index