Project Management in New Product Development

Name: Project Management in New Product Development
Availability: OutOfStock
ISBN: 9780071496728

ISBN-10: 0071496726

ISBN-13: 9780071496728

Edition: 2008

Authors: Bruce T. Barkley, Bruce T. Barkley

List price: $59.00

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"Project Management in New Product Development" shows how to translate innovative ideas into new products and services-and get them to market cheaper, faster, and better-using project management tools and techniques.

Book details

List price: $59.00
Copyright year: 2008
Publisher: McGraw-Hill Education
Publication date: 11/23/2007
Binding: Hardcover
Pages: 397
Size: 7.50" wide x 9.10" long x 1.30" tall
Weight: 1.980
Language: English

Bruce Barkley (Cummings, GA) is a project management consultant and a facility member at the Kellog Graduate School of Management.



Acknowledgments


Introduction



Create a Culture of Ideas



Strategic Alignment and the New Product Portfolio



Project Integration and Setup



Product Concept Definition



Full Product Development and Marketing



New Product Development in Consumer Products and Electronic Instrumentation



Quality, Six Sigma, and New Product Development



Measuring New Product Development



Project Management and Teamwork



Putting It All Together



Generic New Product Development Work Breakdown Structure



Managing New Product Development Projects: Course Outline



Issues for Discussion


Bibliography


Index