New Strategic Thinking Pure and Simple

ISBN-10: 0071462244

ISBN-13: 9780071462242

Edition: 2005

Authors: Michel Robert

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Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, "The New Strategic Thinking shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
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Book details

List price: $42.00
Copyright year: 2005
Publisher: McGraw-Hill Companies, The
Publication date: 8/10/2005
Binding: Hardcover
Pages: 352
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.188
Language: English

The caterpillar story
Longevity : the Litmus test of a successful strategy
10 deadly sins that lead to strategic malaise
Strategize for the future, not the present
Vision and strategy : two inseparable concepts
Driving force : the DNA of strategy
Meaningless mission statement to effective strategic filter
Who's on first?
Don't change the rules, change the game itself!
The strategic thinking process
Are you using strategic information strategically?
How strategic product innovation breeds supremacy
Charles Foster, Chairman; Ted Chandler, CEO - LandAmerica Financial Group, Richmond, Virginia
Robert Burgess, CEO; Mark O'Brien, President and COO - Pulte Corporation, Dearborn, Michigan
David Hoover, Chairman, President, and CEO - Ball Corporation, Denver, Colorado
Laurie Dippenaar, CEO - FirstRand Limited, Johannesburg, South Africa
Kurt Wiedenhaupt, CEO - American Precision Industries, Buffalo, New York
Neil McDonough, CEO - FLEXcon, Spencer, Massachusetts
Pete Samoff, President and COO; T. D. Williamson, Inc. - Tulsa, Oklahoma
Richard Stephenson, Chairman; Steve Bonner, President and CEO - Cancer Treatment Centers of America, Shaumberg, Illinois
Walt Havenstein, President - Information and Electronic Warfare Systems, BAE Systems, Nashua, New Hampshire
Harald Stolzenberg, President - Juvena/LaPrairie Group, Geneva, Switzerland
Andre Heroux, President and CEO - MAAX, Inc., Montreal, Canada
Thomas Chua, Group Deputy Chairman and Managing Director - Teckwah Industrial Corporation Ltd., Singapore
Ed Grondel, CEO - FNB HomeLoans, Johannesburg, South Africa
Benjamin Salzmann, CEO - ACUITY, Sheboygan, Wisconsin
Rak Kumar, CEO - Raster Graphics, Palo Alto, California
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