Marketing Warfare

Name: Marketing Warfare
Price: 66.48 USD
Availability: InStock
ISBN: 9780071460828

ISBN-10: 0071460829

ISBN-13: 9780071460828

Edition: 2nd 2006

Authors: Al Ries, Jack Trout

List price: $26.95

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Description:

Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists Marketing Warfare has sold more than 200,000 copies and has been translated into Chinese, Korean, Polish, Russian, and Thai Includes new details on how the marketing warfare concept has expanded globally, featuring examples from Asia, India, and Russia Like the best-selling Positioning Anniversary Edition (McGraw-Hill, 2004), the new edition of Marketing Warfare includes all-new commentary by the authors

Book details

List price: $26.95
Edition: 2nd
Copyright year: 2006
Publisher: McGraw-Hill Companies, The
Publication date: 12/13/2005
Binding: Hardcover
Pages: 224
Size: 7.50" wide x 8.50" long x 1.00" tall
Weight: 1.144
Language: English



Introduction: Marketing is war



2500 years of war



The principle of force



The superiority of the defense



The new era of competition



The nature of the battleground



The strategic square



Principles of defensive warfare



Principles of offensive warfare



Principles of flanking warfare



Principles of guerrilla warfare



The cola war



The beer war



The burger war