Marketing Warfare

ISBN-10: 0071460829

ISBN-13: 9780071460828

Edition: 2nd 2006

Authors: Al Ries, Jack Trout

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Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists Marketing Warfare has sold more than 200,000 copies and has been translated into Chinese, Korean, Polish, Russian, and Thai Includes new details on how the marketing warfare concept has expanded globally, featuring examples from Asia, India, and Russia Like the best-selling Positioning Anniversary Edition (McGraw-Hill, 2004), the new edition of Marketing Warfare includes all-new commentary by the authors
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Book details

List price: $26.95
Edition: 2nd
Copyright year: 2006
Publisher: McGraw-Hill Companies, The
Publication date: 12/13/2005
Binding: Hardcover
Pages: 224
Size: 7.50" wide x 8.50" long x 1.00" tall
Weight: 1.144
Language: English

Introduction: Marketing is war
2500 years of war
The principle of force
The superiority of the defense
The new era of competition
The nature of the battleground
The strategic square
Principles of defensive warfare
Principles of offensive warfare
Principles of flanking warfare
Principles of guerrilla warfare
The cola war
The beer war
The burger war
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