Think Like Your Customer: a Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

Name: Think Like Your Customer: a Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Availability: InStock
ISBN: 9780071441889

ISBN-10: 0071441883

ISBN-13: 9780071441889

Edition: 2005

Authors: Bill Stinnett

List price: $25.00

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Based on Bill Stinnett's successful seminar series, 'Think Like Your Customer' takes readers back to the fundamentals of marketing to help them understand how they can serve their customers more effectively while at the same time laying the groundwork for lasting, profitable relationships.

Book details

List price: $25.00
Copyright year: 2005
Publisher: McGraw-Hill Education
Publication date: 11/15/2004
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 0.836
Language: English

Bill Stinnett is the president of Sales Excellence, Inc. and is a highly sought-after speaker, trainer, and consultant in marketing, sales, and business profitability. His clients include General Electric, Microsoft, Verizon, EDS, and American Express.




What customers think about



What customers really want



How customers perceive value and risk



The cause and effect of business value



The value of customer relationships



The sales process - redefined



Anatomy of a buying decision



Reverse-engineering the buying process



Elevating the buying process



Accelerating the buying process