Think Like Your Customer A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy

ISBN-10: 0071441883

ISBN-13: 9780071441889

Edition: 2005

Authors: Bill Stinnett

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Based on Bill Stinnett's successful seminar series, 'Think Like Your Customer' takes readers back to the fundamentals of marketing to help them understand how they can serve their customers more effectively while at the same time laying the groundwork for lasting, profitable relationships.
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Book details

List price: $20.00
Copyright year: 2005
Publisher: McGraw-Hill Education
Publication date: 11/15/2004
Binding: Paperback
Pages: 288
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.836
Language: English

Bill Stinnett is the president of Sales Excellence, Inc. and is a highly sought-after speaker, trainer, and consultant in marketing, sales, and business profitability. His clients include General Electric, Microsoft, Verizon, EDS, and American Express.

What customers think about
What customers really want
How customers perceive value and risk
The cause and effect of business value
The value of customer relationships
The sales process - redefined
Anatomy of a buying decision
Reverse-engineering the buying process
Elevating the buying process
Accelerating the buying process
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