Product Strategy for High Technology Companies
Edition: 2nd 2001 (Revised)
List price: $52.00
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Description: One of the key determinants of success for today's high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $52.00
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 11/2/2000
Size: 6.25" wide x 9.25" long x 1.00" tall
|Framework for Product Strategy|
|Strategy Requires Vision|
|Aligning Vision and Strategy|
|Building the Foundation: Product Platform Strategy|
|Defining the Offerings: Product Line Strategy|
|Addressing Market Realities: the MPP Framework|
|Successful Expansion Paths: The Leveraged Expansion Framework|
|Achieving Sustained Differentiation Using Vectors of Differentiation|
|Product Pricing Strategy|
|Taking Advantage of First-to-Market and Fast-Follower Strategies|
|Thinking Globally About Product Strategy|
|Understanding the Opportunities and Risks of Cannibalization|
|Highways to Rapid Growth|
|Growth Through Acquisitions|
|Growth Through New Ventures|
|Growth Through Innovation|
|The Process of Product Strategy|
|Strategic Balance and Portfolio Management|