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| Foreword | |
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| Preface | |
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| Acknowledgments | |
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| The Role and Scope of Sport Events | |
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| Understanding the Sport Industry, the Players, and Opportunities | |
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| Appreciating the History and Variety of Sport Events | |
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| The Starting Blocks | |
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| Personality, Lifestyle, and Work Style Characteristics You Will Need | |
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| Expectations | |
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| Game Highlights | |
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| Critical Planning to Master the Game | |
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| SWOT: The Strengths, Weaknesses, Opportunities, and Threats Analysis | |
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| Creating and Working Your Plan | |
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| Plan for Uniqueness | |
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| International Event Planning | |
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| Conducting Your Planning Meetings | |
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| Celebrating Success and Controlling Stress | |
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| Planning for Contingencies | |
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| Sport Event Planning: Summary | |
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| Game Highlights | |
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| Resources for Event Planning Software | |
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| Designing, Planning, and Controlling Event Logistics | |
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| Asking the Right Questions | |
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| Logistics | |
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| Working with Vendors | |
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| Selecting a Web Partner | |
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| Volunteers | |
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| Uniform Design and Distribution | |
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| Facilities | |
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| Weather | |
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| Traffic Flow: Keep Things Moving | |
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| Transportation | |
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| Special Accommodations | |
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| Food and Beverage | |
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| Ticketing and Admissions | |
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| Ticketing and Seating Variations | |
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| Seating Design and Control | |
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| Safety and Emergency Precautions | |
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| Hallmark or Recurring Events | |
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| Award Ceremonies | |
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| Negotiating Hotel Room Blocks | |
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| Bookends and Other Conflicts | |
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| Beginning the Logistical Planning Cycle | |
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| Game Highlights | |
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| Providing Hospitality at Sport Events | |
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| Questions and Considerations When Purchasing a Hospitality Package | |
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| A La Carte and Individual Hospitality | |
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| Winning the Hospitality Game: 10 Effective Hospitality Strategies | |
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| Working within a Budget | |
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| A Final Word on Sport Event Hospitality | |
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| Game Highlights | |
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| References for Protocol | |
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| Negotiations and Contracts | |
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| Option to Renew and Right of First Refusal | |
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| Termination and Arbitration | |
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| Risk Management and Insurance | |
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| Sponsor and Supplier Agreements | |
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| Television | |
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| Personnel | |
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| Sport Celebrities | |
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| Not-for-Profit Beneficiaries | |
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| Venue Contracts | |
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| Licensees | |
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| Hospitality | |
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| When to Utilize Legal Counsel | |
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| When to Consult a Sport Management/Marketing Consultant | |
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| Litigation, Arbitration, and Alternative Dispute Systems | |
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| Closing Arguments | |
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| Game Highlights | |
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| Risk Management: Protecting Your Investment | |
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| Tell It to the Judge | |
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| Training: The First Preventative Measure | |
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| Risk Assessment | |
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| Athlete Protection | |
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| Loss Prevention | |
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| Storage | |
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| Access to Events | |
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| Hiring Staff | |
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| Transporting the Goods | |
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| Wrap-Up | |
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| Safety First | |
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| Anticipating Problems | |
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| Incident Reporting | |
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| Securing Adequate Insurance | |
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| The Final Score | |
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| Game Highlights | |
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| Effectively Recruiting and Leveraging a Sport Celebrity | |
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| Finding the Right Match | |
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| Contacting and Persuading the Sport Celebrity | |
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| What Does It Cost? | |
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| Maximizing the Celebrity's Appearance | |
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| Ideas for Sport Celebrity Appearances | |
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| Game Highlights | |
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| Event Marketing | |
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| Traditional Event Marketing | |
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| Corporate Event Marketing | |
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| Game Highlights | |
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| Practical Methods for Achieving Success | |
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| Financing Sports Events | |
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| Finding Capital | |
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| Contracting Outside Agencies | |
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| Nonsponsorship Funding Sources: Foundations and Financial Institutions | |
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| Controlling Costs | |
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| Final Words of Advice | |
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| Game Highlights | |
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| Licensing Agreements and Merchandising | |
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| The Licensing Process | |
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| Vending Locations, Design, and Operations | |
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| Marketing Licensed Merchandise and Guarantees | |
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| Training Your Sales Team | |
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| Selling Merchandise at Smaller Events | |
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| Game Highlights | |
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| The Ins and Outs of Sport Events | |
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| Cycling | |
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| Running Races | |
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| Golf Tournaments and Outings | |
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| 3-on-3 = 7 Times the Fun | |
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| Alternative or Action Sports | |
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| Ultra Sport Events | |
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| Multicity Sport Events | |
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| Game Highlights | |
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| Sports Tourism: An Economic Catalyst for Cities | |
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| Organizing a Sports Commission | |
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| Assessing Your Community | |
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| Bidding for Events | |
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| Homegrown Events | |
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| Marketing Your City as a Sports Center | |
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| Measuring the Economic Impact | |
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| Additional Research | |
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| Game Highlights | |
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| Charitable Events | |
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| Who Benefits? | |
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| Finding the Right Charitable Organization | |
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| What Does the Charity Bring to the Sport Event? | |
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| Legal Considerations | |
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| Seeking Sponsors | |
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| The Charity Spokesperson | |
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| Potential Liabilities | |
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| Measuring Your Success | |
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| Game Highlights | |
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| Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals | |
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| Get Up at Dawn: The Future Is Yours | |
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| Ready, Set, Go! | |
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| A Final Word | |
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| Appendixes | |
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| Sample Agreements | |
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| Independent Contractor Agreement | |
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| Sponsorship Agreement | |
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| Licensing Agreement | |
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| Useful Resources | |
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| Career Opportunities in Sport Event Management and Marketing | |
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| Types of Sport Events | |
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| Sport Awards Banquet: Sample Script | |
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| Production Schedule Designed by Robert W. Hulsmeyer and Adapted for Basketball by Dylan Aramian | |
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| Olympic Games Official Opening/Closing Ceremonies | |
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| Rules for Establishing Precedence (Protocol) for Your Sport Event | |
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| References | |
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| Index | |