Positioning The Battle for Your Mind

Name: Positioning The Battle for Your Mind
Availability: InStock
ISBN: 9780071359160

ISBN-10: 0071359168

ISBN-13: 9780071359160

Edition: 3rd 2001 (Revised)

Authors: Al Ries, Jack Trout

List price: $26.95

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Description:

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."-David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important…

Book details

List price: $26.95
Edition: 3rd
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 1/18/2001
Binding: Hardcover
Pages: 246
Size: 7.50" wide x 8.00" long x 1.00" tall
Weight: 1.430
Language: English



Introduction



What Positioning Is All About



The Assault on the Mind



Getting Into the Mind



Those Little Ladders in Your Head



You Can't Get There from Here



Positioning of a Leader



Positioning of a Follower



Repositioning the Competition



The Power of the Name



The No-Name Trap



The Free-Ride Trap



The Line-Extension Trap



When Line Extension Can Work



Positioning a Company: Monsanto



Positioning a Country: Belgium



Positioning a Product: Milk Duds



Positioning a Service: Mailgram



Positioning a Long Island Bank



Positioning the Catholic Church



Positioning Yourself and Your Career



Six Steps to Success



Playing the Positioning Game


Index