Positioning The Battle for Your Mind
Edition: 3rd 2001 (Revised)
List price: $26.95
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Description: "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."-David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $26.95
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 1/18/2001
Size: 7.50" wide x 8.00" long x 1.00" tall
|What Positioning Is All About|
|The Assault on the Mind|
|Getting Into the Mind|
|Those Little Ladders in Your Head|
|You Can't Get There from Here|
|Positioning of a Leader|
|Positioning of a Follower|
|Repositioning the Competition|
|The Power of the Name|
|The No-Name Trap|
|The Free-Ride Trap|
|The Line-Extension Trap|
|When Line Extension Can Work|
|Positioning a Company: Monsanto|
|Positioning a Country: Belgium|
|Positioning a Product: Milk Duds|
|Positioning a Service: Mailgram|
|Positioning a Long Island Bank|
|Positioning the Catholic Church|
|Positioning Yourself and Your Career|
|Six Steps to Success|
|Playing the Positioning Game|