Effective Business Communications

Name: Effective Business Communications
Price: 100.26 USD
Availability: InStock
ISBN: 9780070441576

ISBN-10: 007044157X

ISBN-13: 9780070441576

Edition: 6th 1991

Authors: Herta A. Murphy, Herbert W. Hildebrandt

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Description:

This text now includes a prologue on the high-technology office of today and tomorrow, including international and intercultural examples. Over 400 business examples show how and how not to express ideas, and there are over 300 end-of-chapter exercises and problems, including detailed cases.

Book details

Edition: 6th
Copyright year: 1991
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 838
Size: 7.75" wide x 9.75" long x 1.50" tall
Weight: 3.278
Language: English

Preface
Effective Communications in Business	p. 3
The Seven C's of Effective Communication	p. 31
Business Communication and the Global Context	p. 69
Business Communication and the Ethical Context	p. 95
Business Communication and the Technology Context	p. 117
The Process of Preparing Effective Business Messages	p. 139
The Appearance and Design of Business Messages	p. 156
Good-News and Neutral Messages	p. 180
Bad-News Messages	p. 211
Persuasive Written Messages	p. 248
Short Reports	p. 281
Long (Formal) Reports	p. 317
Proposals	p. 353
Strategies for Successful Speaking and Successful Listening	p. 383
Strategies for Successful Informative and Persuasive Speaking	p. 408
Strategies for Successful Interpersonal Communication	p. 446
Strategies for Successful Business and Group Meetings	p. 469
The Job Application Process - The Written Job Presentation	p. 503
The Job Application Process - Interviews and Follow-Up	p. 532
Visual Aids in Business Communication	p. 563
Grammar, Punctuation, and Style	p. 578
Business Communication and Legal Issues	p. 594
Index	p. 611
Table of Contents provided by Blackwell. All Rights Reserved.