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Jab, Jab, Jab, Right Hook How to Tell Your Story in a Noisy, Social World

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ISBN-10: 006227306X

ISBN-13: 9780062273062

Edition: 2013

Authors: Gary Vaynerchuk

List price: $29.99
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Description:

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"their next sale or campaign that's going to knock out the competition. Even companies committed to jabbingpatiently engaging with customers to build the relationships crucial to successful social media campaignswant to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devicescontent tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
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Book details

List price: $29.99
Copyright year: 2013
Publisher: HarperCollins Publishers
Publication date: 11/26/2013
Binding: Hardcover
Pages: 224
Size: 7.75" wide x 9.50" long x 1.25" tall
Weight: 1.848
Language: English

Gary Vaynerchuk was born on November 14, 1975 in Babruysk, U.S.S.R. He immigrated to the United States in 1978 with his family and moved to Edison, New Jersey. While in high school, he joined the family business, a liquor store called Shoppers Discount Liquors that his father started. Soon afterward, he became obsessed with collecting wine. He graduated from Mount Ida College in Newton, Massachusetts. He spent every weekend of his college years at his parents' store, re-branding the family business as Wine Library and establishing himself as a respected expert. In 1997, he recognized the importance of e-commerce and he created WineLibrary.com. He started a video blog Wine Library TV in 2006 to share his knowledge and passion for wine. In the spring of 2009, he and his brother launched VaynerMedia, a social media brand consulting agency. He has written several books including Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, The Thank You Economy, and Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World.