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C-Scape Conquer the Forces Changing Business Today

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ISBN-10: 0061984973

ISBN-13: 9780061984976

Edition: 2010

Authors: Larry Kramer

List price: $27.99
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Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged-a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionise every part of every business. Larry Kramer leads the reader through this new, evolving world where the challenges are daunting-but the opportunities are huge. A seasoned journalist turned superstar digital entrepreneur and venture…    
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Book details

List price: $27.99
Copyright year: 2010
Publisher: HarperCollins Publishers
Publication date: 11/2/2010
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.880
Language: English

Introduction: Every Business Is a Media Business
The C-Scape: How Did We Get Here?
The Four Factors Shaping the C-Scape
The First Factor: Consumers Choose
The Second Factor: Content Becomes King
The Third Factor: Curation Cures Information Overload
The Fourth Factor: Convergence Remakes Communication- and Organizations
What Happens to Markets?
Marketing beyond the Purchase Funnel
Talk With, Not At
Digital Mindreading
What Happens to Products?
Is Everything �Content�?
They Choose, but You Curate
Loyalty That Lasts
What Happens to Businesses?
Price the Experience, Not the Product
Partner Like a Start-up
The New Newsroom