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What Would Google Do?

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ISBN-10: 0061709719

ISBN-13: 9780061709715

Edition: 2009

Authors: Jeff Jarvis

List price: $26.99
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An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do?To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as:Think DistributedBecome a PlatformJoin the Post-Scarcity, Open-Source, Gift EconomyThe Middleman Has DiedYour Worst Customers Are Your Best Friends and Your Best Customers Are Your PartnersDo What You Do Best and Link to the RestGet Out of the WayMake Mistakes Well... and MoreHe applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications,…    
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Book details

List price: $26.99
Copyright year: 2009
Publisher: HarperCollins Publishers
Publication date: 1/27/2009
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 0.880
Language: English

Jeff Jarvis blogs about media, news, technology, and business at, and appears weekly as a co-host on Leo Laporte's "This Week in Google." He is associate professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York's Graduate School of Journalism. The author of What Would Google Do?, he lives in the New York area. Join the conversation at and on Twitter (@jeffjarvis and #publicparts).

Google Rules
New Relationship
Give the people control and we will use it
Dell hell
Your worst customer is your best friend
Your best customer is your partner
New Architecture
The link changes everything
Do what you do best and link to the rest
Join a network
Be a platform
Think distributed
New Publicness
If you're not searchable, you won't be found
Everybody needs Googlejuice
Life is public, so is business
Your customers are your ad agency
New Society
Elegant organization
New Economy
Small is the new big
The post-scarcity economy
Join the open-source, gift economy
The mass market is dead-long live the mass of niches
Google commodifies everything
Welcome to the Google economy
New Business Reality
Atoms are a drag
Middlemen are doomed
Free is a business model
Decide what business you're in
New Attitude
There is an inverse relationship between control and trust
Trust the people
New Ethic
Make mistakes well
Life is a beta
Be honest
Be transparent
Don't be evil
New Speed
Answers are instantaneous
Life is live
Mobs form in a flash
New Imperatives
Beware the cash cow in the coal mine
Encourage, enable, and protect innovation
Simplify, simplify
Get out of the way
If Google Ruled the World
The Google Times: Newspapers, post-paper
Googlewood: Entertainment, opened up
GoogleCollins: Killing the book to save it
And now, a word from Google's sponsors
Google Eats: A business built on openness
Google Shops: A company built on people
Google Power & Light: What Google would do
GT&T: What Google should do
The Googlemobile: From secrecy to sharing
Google Cola: We're more than consumers
Google Air: A social marketplace of customers
Google Real Estate: Information is power
Google Capital: Money makes networks
The First Bank of Google: Markets minus middlemen
Public Welfare
St. Google's Hospital: The benefits of publicness
Google Mutual Insurance: The business of cooperation
Public Institutions
Google U: Opening education
The United States of Google: Geeks rule
PR and lawyers: Hopeless
God and Apple: Beyond Google?
Generation G
Continuing the conversation
Acknowledgments and disclosures