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The Birth of an Idea | |
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The One-Page Proposal | |
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What Is It? | |
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Why One Page? | |
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Why One and a Half Won't Do | |
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What's Wrong with the Traditional Business Plan? | |
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What the One-Page Proposal Isn't | |
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When Should I Use the One-Page Proposal? | |
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When the One-Page Proposal Isn't Your Best Choice | |
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What About Expensive Production Values? | |
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So It's Quick to Read; Is It Quick to Write? | |
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The One-Page Proposal and You | |
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Preparation | |
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Be Cool, Calm, and Collected | |
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How to Start | |
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Do Some Accumulating | |
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Your Goal Is Complete Understanding | |
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Research on the Internet | |
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Traditional Research | |
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Who Gets the One-Page Proposal? | |
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Keeping It Personal | |
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What's the Deal on Your Wheeler-Dealer? | |
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Factor In the Opposing Team | |
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Fact-Checking | |
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Anticipate the Questions | |
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The Road Map--Starting to Think It Through | |
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Putting It All Together | |
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A Sample One-Page Proposal | |
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The Sections, Up Close | |
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The Sequence Is Sacrosanct | |
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Translating Your Knowledge into the One-Page Format | |
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Sort Your Research and Thoughts | |
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Downsize | |
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Prioritize | |
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Start Writing | |
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Take a Break | |
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Writing the One-Page Proposal | |
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Title: Headline the Story | |
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Subtitle: Build on the Title | |
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Target: State Your Goal | |
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Secondary Targets: Clarify Your Goal | |
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Rationale: Who, What, Where, Why, and How | |
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Financial: Spell Out the Numbers | |
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Status: Where the Deal Stands Now | |
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Action: If You Don't Ask for Something, It's Not a Proposal | |
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Date It and Sign It | |
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Ready to Write? | |
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Improving, Reducing, and Compressing | |
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Length | |
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Style | |
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Wording | |
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Make It Universal | |
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A Great One-Page Proposal | |
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The Great Pyramid of Egypt: A One-Page Proposal | |
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The Khashoggi Proposal That Should Have Been | |
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Production Values | |
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Paper | |
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Typeface and Type Size | |
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General Appearance | |
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Presenting the One-Page Proposal | |
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Putting It into Play | |
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Telephone Protocol | |
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Know Your Proposal Inside and Out | |
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Proposing Within Your Own Organization | |
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Put Your Heart into It | |
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What If They Say No? | |
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My Goals for You | |
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The One-Page Proposal Support Network | |
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Sample Proposals | |