Business Plans That Win $ Lessons from the MIT Enterprise Forum

Name: Business Plans That Win $ Lessons from the MIT Enterprise Forum
Price: 3.23 USD
Availability: InStock
ISBN: 9780060913915

ISBN-10: 0060913916

ISBN-13: 9780060913915

Edition: 1985

Authors: Stanley R. Rich, David E. Gumpert

List price: $14.99

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Description:

If you're thinking of starting your own business -- or if you have a new idea that you want to convince your company to sell, build, or promote -- this book will provide you with all the information you need. Based on the expert approaches of the MIT Enterprise Forum, a nationwide clinic providing assistance to emerging growth companies, Business Plans That Win $$$ shows you how to write a business plan that sells you and your ideas. Enterprise Forum cofounder Stanley Rich and Inc. magazine editor David Gumpert use examples real business plans to answer the entrepreneur's most pressing questions about how to effectively present any product or service to potential investors to win their…

Book details

List price: $14.99
Copyright year: 1985
Publisher: HarperCollins Publishers
Publication date: 3/10/1987
Binding: Paperback
Pages: 240
Size: 5.31" wide x 8.00" long x 0.55" tall
Weight: 0.462



Preface


About the MIT Enterprise Forum


Acknowledgments



What Investors Look For--And Look Out For



Judging a Book by Its Cover



What Do You Want to Be When You Grow Up?



What's the User Benefit and Other Marketing Issues



Selling and Supporting Your Product



Product Development and Manufacturing: Impact on Investment



What's the Management Team Like?



Those %and*#@! Financial Projections The Rich-Gumpert Evaluation System



Shopping for Funds



And Now It's Show Biz


MIT Enterprise Forum Locations


Index