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Business Plans That Win $ Lessons from the MIT Enterprise Forum

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ISBN-10: 0060913916

ISBN-13: 9780060913915

Edition: 1985

Authors: Stanley R. Rich, David E. Gumpert

List price: $14.99
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Description:

If you're thinking of starting your own business -- or if you have a new idea that you want to convince your company to sell, build, or promote -- this book will provide you with all the information you need. Based on the expert approaches of the MIT Enterprise Forum, a nationwide clinic providing assistance to emerging growth companies, Business Plans That Win $$$ shows you how to write a business plan that sells you and your ideas. Enterprise Forum cofounder Stanley Rich and Inc. magazine editor David Gumpert use examples real business plans to answer the entrepreneur's most pressing questions about how to effectively present any product or service to potential investors to win their attention and financial support.
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Book details

List price: $14.99
Copyright year: 1985
Publisher: HarperCollins Publishers
Publication date: 2/18/1987
Binding: Paperback
Pages: 240
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.396
Language: English

David E. Gumpert has become a nationally recognized writer and authority on the intersection of food, health, and business by virtue of his widely acclaimed book The Raw Milk Revolution: Behind America’s Emerging Battle Over Food Rights , as well as his provocative and popular blog, The Complete Patient ( www.thecompletepatient.com ), and his many articles about food rights on Grist.org and The Huffington Post. He gained behind-the-scenes access to the key participants and vast government documentation necessary to write Life, Liberty, and the Pursuit of Food Rights . A former reporter with The Wall Street Journal and editor at Inc. and Harvard Business Review , Gumpert has brought his considerable investigative and journalistic experience and business expertise (author or coauthor of seven books about small business and entrepreneurship) to bear in

Preface
About the MIT Enterprise Forum
Acknowledgments
What Investors Look For--And Look Out For
Judging a Book by Its Cover
What Do You Want to Be When You Grow Up?
What's the User Benefit and Other Marketing Issues
Selling and Supporting Your Product
Product Development and Manufacturing: Impact on Investment
What's the Management Team Like?
Those %and*#@! Financial Projections The Rich-Gumpert Evaluation System
Shopping for Funds
And Now It's Show Biz
MIT Enterprise Forum Locations
Index