Lateral Thinking Creativity Step by Step

Name: Lateral Thinking Creativity Step by Step
Availability: InStock
ISBN: 9780060903251

ISBN-10: 0060903252

ISBN-13: 9780060903251

Edition: 1990

Authors: Edward De Bono

List price: $18.99

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Description:

The seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."--Times Educational Supplement

Book details

List price: $18.99
Copyright year: 1990
Publisher: HarperCollins Publishers
Publication date: 2/24/2015
Binding: Paperback
Pages: 304
Size: 5.31" wide x 8.00" long x 0.68" tall
Weight: 0.484
Language: English



Preface


Introduction


Use of this book


The way the mind works


Difference between lateral and vertical thinking


Attitudes towards lateral thinking


Basic nature of lateral thinking


The use of lateral thinking


Techniques


The generation of alternatives


Challenging assumptions


Innovation


Suspended judgment


Design


Dominant ideas and crucial factors


Fractionation


The reversal method


Brainstorming


Analogies


Choice of entry point and attention area


Random stimulation


Concepts/divisions/polarization


The new word po


Blocked by openness


Description/problem solving/design


Summary