Crossing the Chasm Marketing and Selling Disruptive Products to Mainstream Customers

Name: Crossing the Chasm Marketing and Selling Disruptive Products to Mainstream Customers
Price: 2.54 USD
Availability: InStock
ISBN: 9780060517120

ISBN-10: 0060517123

ISBN-13: 9780060517120

Edition: 2006

Authors: Geoffrey A. Moore

List price: $17.99

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Description:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Book details

List price: $17.99
Copyright year: 2006
Publisher: HarperCollins Publishers
Publication date: 7/25/2006
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.00" long x 0.75" tall
Weight: 0.440
Language: English