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Paradox of Choice Why More Is Less

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ISBN-10: 0060005696

ISBN-13: 9780060005696

Edition: 2005

Authors: Barry Schwartz

List price: $15.99
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Description:

In the spirit of Alvin Toffler's Future Shock , a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented. We assume that more choice means better options and greater satisfaction. But beware of excessive choice:…    
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Book details

List price: $15.99
Copyright year: 2005
Publisher: HarperCollins Publishers
Publication date: 1/18/2005
Binding: Paperback
Pages: 304
Size: 5.25" wide x 7.75" long x 0.75" tall
Weight: 0.792
Language: English

Barry Schwartz is Dorwin Cartwright Professor of Social Theory and Social Action in the psychology department at Swarthmore College. Schwartz has published widely in scholarly journals in the field of learning and motivation. In addition, he is the author of Behaviorism, Science, and Human Nature (with Hugh Lacey), The Battle for Human Nature, and The Costs of Living.

Prologue: The Paradox of Choice: A Road Map
When We Choose
Let's Go Shopping
New Choices
How We Choose
Deciding and Choosing
When Only the Best Will Do
Why We Suffer
Choice and Happiness
Missed Opportunities
"If Only...": The Problem of Regret
Why Decisions Disappoint: The Problem of Adaptation
Why Everything Suffers from Comparison
Whose Fault Is It? Choice, Disappointment, and Depression
What We Can Do
What to Do About Choice
Notes
Index