HIST.OF AMER.FUNERAL DIRECTING

Name: HIST.OF AMER.FUNERAL DIRECTING
Availability: OutOfStock
ISBN: 9780006531845

ISBN-10: 0006531849

ISBN-13: 9780006531845

Edition: 5th 2001

Authors: HABENSTEIN

List price: $39.95

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Rogue marketer Sergio Zyman, former Chief Marketing Officer for Coca-Cola, reveals for the first time his philosophy of neo-marketing. He was in charge of the marketing of New Coke, a failure which actually boosted the sales of Classic Coke!

HIST.OF AMER.FUNERAL DIRECTING

ISBN-10: 0006531849

ISBN-13: 9780006531845

Edition: 5th 2001

Authors: HABENSTEIN

Book details