The last month and a half has created its fair share of challenges as we all adjust to life during COVID-19, but with challenge comes opportunity. Americans are spending more time at home and free time, formerly a rare commodity, is now an abundant resource that many of us have no idea what to do with.
If it were up to us, everyone would spend a little more time reading. It’s a great way to learn something new and provides a healthy form of mental escape at a time when we all could use one. Knowing that a lot of people probably feel the same, we set out to see which Americans have been spending their quarantine time curled up with a good book. We broke out the results by state, and here’s a quick look at the top 10:
- New York
- District of Columbia
- Rhode Island
- South Dakota
Figuring out which states have been reading the most during quarantine was pretty simple. As many of us look for things to do with our free time, we’ve turned to Google for inspiration. Search trends have shot through the roof for everything from home workouts to bread recipes, but we narrowed our focus on terms that would suggest an increased level of book purchases and reading. Leveraging data from Google Trends, we identified four of these terms that have all spiked in popularity since mid-March when states began implementing stay-at-home policies:
- “free books”
- “books to read”
- “best books”
Each state is ranked by Google Trends on a scale of 0-100 based on the popularity of the term compared to the rest of the country. For example, if one state receives a 70 and another receives a 35, that means that the term is searched twice as much in the first state.
Scores were recorded for each of the four terms above and averaged to identify which states have been spending the most time reading during quarantine. After all the number crunching was done, New York emerged as the top state.
Check out the table below to see where your state ranked. If you’ve been spending your free time reading as well, check out our great selection of books or browse by subject to find your next favorite.
|Rank||State||free books||ebooks||books to read||best books|
|2||District of Columbia||39||33||100||100|
Google Trends. “Explore What the World is Searching.” trends.google.com/trends/. 22 April 2020.