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    Twenty-Two Tips on Typography

    ISBN-10: 8496540928
    ISBN-13: 9788496540927
    Author(s): Enric Jardi
    List price: $19.95
    Buy it from: $16.16
    This item will ship on Monday, December 22 .

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    List Price: $19.95
    Publisher: Actar Birkhauser Distribution
    Binding: Paperback
    Pages: 104
    Size: 5.50" wide x 7.00" long x 0.25" tall
    Weight: 0.638
    Language: English

    Choose just a couple of typefaces
    Make sure that the typeface does not communicate something you do not want to communicate
    Choose the typeface according to the size that will be used
    Use typefaces for your language
    When you combine two different typefaces, adjust their sizes
    Be sure that your typeface makes it to the end
    Do not touch default values
    If they let you, range left
    Start with the body of the text
    Always follow one particular system (or almost always)
    Do not waste time with margins and page numbers
    Conveniently mark paragraphs
    Equal out lines (if you can)
    Reduce the tracking in large bodies of text
    Work on titles, headings, and logos
    Pay attention to the characters you insert
    Reject fake bolds, italics, and small capitals
    Learn how H&Js work
    If it does not need to stand out, condense and expand the letters
    Reduce the leading in larger body sizes
    Be careful with numbers
    Know what you are talking about

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