Twenty-Two Tips on Typography

ISBN-10: 8496540928
ISBN-13: 9788496540927
Edition: 2008
Authors: Enric Jardi
List price: $19.95 Buy it from $12.36
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Book details

List price: $19.95
Copyright year: 2008
Publisher: Actar Birkhauser Distribution
Publication date: 11/1/2007
Binding: Paperback
Pages: 104
Size: 5.50" wide x 7.00" long x 0.25" tall
Weight: 1.210
Language: English

Choose just a couple of typefaces
Make sure that the typeface does not communicate something you do not want to communicate
Choose the typeface according to the size that will be used
Use typefaces for your language
When you combine two different typefaces, adjust their sizes
Be sure that your typeface makes it to the end
Do not touch default values
If they let you, range left
Start with the body of the text
Always follow one particular system (or almost always)
Do not waste time with margins and page numbers
Conveniently mark paragraphs
Equal out lines (if you can)
Reduce the tracking in large bodies of text
Work on titles, headings, and logos
Pay attention to the characters you insert
Reject fake bolds, italics, and small capitals
Learn how H&Js work
If it does not need to stand out, condense and expand the letters
Reduce the leading in larger body sizes
Be careful with numbers
Know what you are talking about

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