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B-To-B Electronic Marketplaces Successful Introduction in the Chemical Industry

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ISBN-10: 3824477688

ISBN-13: 9783824477685

Edition: 2002

Authors: Evi Hartmann

List price: $44.99
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Description:

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
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Book details

List price: $44.99
Copyright year: 2002
Publisher: Deutscher Universit�ts Verlag
Publication date: 12/11/2002
Binding: Paperback
Pages: 208
Size: 5.83" wide x 8.27" long
Weight: 0.660
Language: English