Adaptation of Controllable Variables in Marketing

Name: Adaptation of Controllable Variables in Marketing
Price: 49.23 USD
Availability: InStock
ISBN: 9783659117312

ISBN-10: 3659117315

ISBN-13: 9783659117312

Edition: N/A

Authors: Aravind Agastyaraju

List price: $40.00

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Description:

A brief study about marketing mix and culture. This work is related to Volvo group India, how the company adapted controllable variables in its marketing mix with respect to the tastes and trends of people with various cultural backgrounds. I tried to find the company action towards reaching the people with sound marketing mix strategies. Apart from marketing mix i have chosen culture as a main factor that influences the marketing. I have applied Hofstede's model and Fons Trompeenars cultural dimension model to explain the customers behavioral attitude, which is driven by the culture.

Book details

List price: $40.00
Publisher: Lambert Academic Publishing
Binding: Paperback
Pages: 108
Size: 6.00" wide x 9.00" long x 0.26" tall
Weight: 0.374
Language: English