Design Research Investigation for Successful Creative Solutions

ISBN-10: 2940411743
ISBN-13: 9782940411740
Edition: 2012
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Description: Basics Graphic Design: Design Solutions guides the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found. Throughout the book, Neil Leonard and Gavin  More...

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Book details

Copyright year: 2012
Publisher: Ava Publishing SA
Publication date: 7/9/2012
Binding: Paperback
Pages: 200
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.232
Language: English

Basics Graphic Design: Design Solutions guides the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found. Throughout the book, Neil Leonard and Gavin Ambrose highlight good practice and direct students and beginning practitioners through the key processes of observation, analysis and evaluation. These techniques are crucial in helping graphic designers to produce unique designs that perfectly fit the client's brief and reach their audience.

Neil Leonardis a designer and educator; he currently works at the Arts University College at Bournemouth lecturing on the BA in Visual Communication. A graduate of London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

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