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Research and Design

ISBN-10: 2940373418
ISBN-13: 9782940373413
Edition: 2007
List price: $34.50
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Description: Basics Fashion: Research and Designleads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should  More...

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Book details

List price: $34.50
Copyright year: 2007
Publisher: Bloomsbury Academic
Publication date: 12/10/2007
Binding: Paperback
Pages: 184
Size: 6.25" wide x 8.75" long x 0.50" tall
Weight: 0.990
Language: English

Basics Fashion: Research and Designleads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a collection? Author Simon Seivewright, a distinguished designer and professor, answers these questions, then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed, all illustrated with more than 200 inspiring full-color images. * Understand design briefs, target markets, creating collection themes * No-nonsense text and more than 200 full-color illustrations * Case studies with contemporary designers

Simon Seivewrightgraduated from Brighton University in Fashion Textiles Design with Business Studies and also won Graduate of the Year at the BHS Graduate Fashion Week exhibition.Since then, Simon has exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simonrsquo;s clients have included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week.   Simonrsquo;s teaching career began at the London College of Fashion on the foundation diploma course as a design and illustration tutor, as well as a design tutor for private evening classes and summer schools at LCF. He became the course leader for the Fashion National diploma at Hertford regional college and later at Northbrook College Sussex, before becoming the programme leader for the undergraduate fashion courses at Southampton Solent University. Simon now runs the successful undergraduate Fashion degree at Northbrook College, UK. Simon has also recently completed a series of lectures on research and design methodologies in Shanghai, China, as well as at various UK universities.

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