Typography

ISBN-10: 2940373353

ISBN-13: 9782940373352

Edition: 2005

List price: $34.50
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Description:

Examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader's feelings towards it.
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Book details

List price: $34.50
Copyright year: 2005
Publisher: Bloomsbury Publishing Plc
Publication date: 8/4/2005
Binding: Paperback
Pages: 176
Size: 6.25" wide x 8.75" long x 0.75" tall
Weight: 0.990
Language: English

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging.He currently teaches the Graphic Design BA at the University of Brighton.

Introduction
How to get the most out of this book
Looking at Type
Where type is used
What is type?
Typefaces and fonts (or founts)
Typeface style
Italic or oblique?
Looking at a typeface
Typeface anatomy
X-height
Absolute and relative measurements
Type Classification
Basic classifications
Block typefaces
Roman typefaces
Roman variations
Serif variations
Gothic typefaces
Gothic variations
Rounded variations
Script typefaces
Graphic typefaces
Setting Type
Type families
Using multiple typefaces
Text hierarchy
Type on a page
Numerals
Drop and standing capitals
Special characters
Ligatures
The right character for the job
Punctuation
Non-alphabetical typefaces
Non-Latin typefaces
Leading
Tracking
Kerning
Spacing
Overprinting and knocking out
Legibility and readability
Type Generation
Font generation
Type as a visual identity
Hand-drawn type
Building letterforms
Expressionism
Type Realisation
Materials
Printing techniques
Hot-metal printing
Silk-screen printing
Gravure printing
Print finishing
Embossing and debossing
Foil blocking
Varnishes
Type in Practice
Eclecticism
Integrating type and image
Environment
Glossary
Conclusion
Acknowledgements
Contacts
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