Design Management Managing Design Strategy, Process and Implementation

ISBN-10: 2940373124
ISBN-13: 9782940373123
Edition: 2006
Authors: Kathryn Best
List price: $52.50
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Description: Design Management considers the relationship between design and management and reveals how that relationship contributes to business. A clear, step-by-step guide to planning and implementing a project from conception to delivery, it focuses on the  More...

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Book details

List price: $52.50
Copyright year: 2006
Publisher: Bloomsbury Academic
Publication date: 11/1/2006
Binding: Paperback
Pages: 216
Size: 10.00" wide x 13.00" long x 0.75" tall
Weight: 1.276
Language: English

Design Management considers the relationship between design and management and reveals how that relationship contributes to business. A clear, step-by-step guide to planning and implementing a project from conception to delivery, it focuses on the underlying strategy and process of good design management. Indispensable to design students and anyone involved in design management, marketing, media communications, and business study, as well as everyone interested in the balance between design and creativity, Design Management is an essential purchase.

Prologue
Introduction
How to get the most out of this book
Context
What is Design Management?
Why is Design Management Important?
The Design Management Timeline
Managing the Design Strategy
Knowledge
Identifying Opportunities for Design
Understanding the Audience and Market
Interpreting Client and Customer Needs
Auditing the Use of Design
Establishing the Design Strategy
Promoting and Selling the Design Strategy
Planning for Long-term Growth
Practice
Case Study: The Argus 3 Thermal-imaging Camera
Case Study: Camper
Interview: Dr. Chris H. Luebkeman, Arup Group
Interview: Darryl Feldman, Yahoo!
Key Skills
Managing Client Relations
Guiding Design Decisions
Developing Good Working Relationships
Verbal Communication
Managing the Design Process
Knowledge
Giving Form to Business Strategy
Increasing Awareness with Design
Expressing the Brand Through Design
Initiating Design Projects
Design Methods
Design Processes
Competitive Advantage Through Design
Practice
Case Study: Kajima Design Europe for JVC
Case Study; The Honda Zoomer
Interview: Mat Hunter, IDEO Europe
Interview: Brian Smith, FeONIC Plc.
Key Skills
Managing Creative Teams
Facilitating the Design Process
Developing Collaborative Cultures
Visual Communication
Managing the Design Implementation
Knowledge
The Project Management Process
Project Management in Practice
Social and Environmental Responsibilities
Design Policies, Procedures and Guidelines
Translating Global Design into Local Design
Measuring the Success of Design
Reviewing and Revising the Design Strategy
Practice
Case Study: FooGo/The Formation
Case Study: The Silken Group
Interview: Colum Lowe, NHS (UK)
Interview: Lynne Elvins, A420
Key Skills
Management and Leadership
Leading and Advocating Design
Written Communication
Appendix
18 Views on Design Management
Further Resources
Glossary
Index
Additional Credits
Acknowledgements

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