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What Is Packaging Design?

ISBN-10: 2940361886
ISBN-13: 9782940361885
Edition: 2007
Authors: Giles Calver
List price: $25.00
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Description: New in Paperback! This is a highly visual, compact-format sourcebook, packed with top international packaging designers contemporary work, accompanied by essays on the surrounding issues. What Is Packaging Design?lays the foundations and  More...

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Book details

List price: $25.00
Copyright year: 2007
Publisher: RotoVision SA
Publication date: 8/1/2007
Binding: Paperback
Pages: 256
Size: 6.75" wide x 8.75" long x 1.00" tall
Weight: 1.584
Language: English

New in Paperback! This is a highly visual, compact-format sourcebook, packed with top international packaging designers contemporary work, accompanied by essays on the surrounding issues. What Is Packaging Design?lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout, and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, and legislation. **North American Rights Only**

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