Typography and Graphic Design From Antiquity to the Present

ISBN-10: 2080305239

ISBN-13: 9782080305237

Edition: 2006

List price: $24.95 Buy it from $3.94
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Description: This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form-from the invention of printing to the relationship between graphics and totalitarian regimes-with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.

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Book details

List price: $24.95
Copyright year: 2006
Publisher: Flammarion et Cie
Publication date: 12/26/2006
Binding: Hardcover
Pages: 432
Size: 9.75" wide x 11.25" long x 1.50" tall
Weight: 5.742
Language: English

John Bayley is an eminent literary critic & a retired professor from Oxford University. He remarried in 2000 & still lives in Oxford, England.Ellen Lupton is Adjunct Curator at the Cooper-Hewitt National Design Museum and Co-Chair of the Design Department of the Maryland Institute College of Art.

From antiquity to modern times
Archaic signs, figures, and writing
The Middle Ages : graphic design as cottage industry
Techniques and materials : paper, printing, and composition
The renaissance - fifteenth and sixteenth centuries
The passage from the seventeenth to the eighteenth centuries
The neoclassical period
The long nineteenth century
Decisive changes
A revival in the arts and graphics
Affirmations of modernity
The first third of the twentieth century
The avant-garde floodtide
World War I
Continuation and reconstruction in the avant-garde
From the rise of totalitarianism to World War II
Totalitarianism : avant-garde exile and survival
World War II
Postwar economic boom
Characteristics and horizons
Creativity and trends country by country
Professionalism and expansion
The final decades of the twentieth century
Pre-digital graphic design : context and overview
Experimentation in the 1970s
The advent of digital design
Widespread freedom
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