Crystallizing Public Opinion

Name: Crystallizing Public Opinion
Price: 4.32 USD
Availability: InStock
ISBN: 9781935439264

ISBN-10: 193543926X

ISBN-13: 9781935439264

Edition: 2011

Authors: Edward Bernays, Stuart Ewen

List price: $15.95

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Description:

Nicknamed "the father of public relations," Edward Bernays was a pioneer in the fields of propaganda and public relations, combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how corporations and politicians could manipulate public opinion. "Perhaps the most significant social, political, and industrial fact about the present century is the increased attention which is paid to public opinion," he wrote in his first book,Crystallizing Public Opinion(1923), which set down the principles that would come to govern the modern public relations industry.A foundational text in the history of marketing and public…

Book details

List price: $15.95
Copyright year: 2011
Publisher: Ig Publishing, Incorporated
Publication date: 8/16/2011
Binding: Paperback
Pages: 216
Size: 5.00" wide x 7.50" long x 0.56" tall
Weight: 0.440
Language: English