Sports Entrepreneurship: Theory and Practice

Name: Sports Entrepreneurship: Theory and Practice
Price: 14.85 USD
Availability: InStock
ISBN: 9781935412250

ISBN-10: 1935412256

ISBN-13: 9781935412250

Edition: 2012

Authors: Simon Chadwick, Dorene Ciletti

List price: $45.00

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Description:

Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting,…

Book details

List price: $45.00
Copyright year: 2012
Publisher: Fitness Information Technology
Binding: Paperback
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 0.836
Language: English