Patricia Vaccarino has over 20 years of experience working with a wide range of clients, in all areas of public relations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, non-profits, foundations, and individuals. She owns her own public relations firm Xanthus Communications http: //www.xanthuscom.com, and currently represents over 150 individuals, many of whom can be viewed on http: //www.prforpeople.com."PRforPeople satisfies my desire to share what I know," says Vaccarino. "Building a strong and memorable professional brand is no longer a luxury; it's a matter of survival. We all need to be in charge of our own brand… destiny."