Lead the Pack Sparking Innovation that Drives Customers Wild

Name: Lead the Pack Sparking Innovation that Drives Customers Wild
Availability: OutOfStock
ISBN: 9781934937457

ISBN-10: 1934937452

ISBN-13: 9781934937457

Edition: N/A

Authors: Nelson Soken, Wil Wengert

List price: $16.95

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Description:

In Lead the Pack: Sparking Innovation that Drives Customers Wild, Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell "what we make" instead of anticipating "what you want."

Book details

List price: $16.95
Publisher: Salem Author Services
Binding: Paperback
Pages: 208
Language: English



Acknowledgments


Foreword


Introduction



Why do old habits die hard? Surmounting the status quo through complementary innovation



The Psychology of Innovation: How group and individual psychology drives innovation



What is innovation? It all depends on who you ask... How to herd cats



Forget about "marketing" to your customers: Let personal experience sell your offering for you



Understanding Socio-Cultural Contexts



Customers Needs-Why Do Products and Services Exist in the First Place?



The Structure of Innovation: Communication between the Environment, the Product, and the Customer



Putting the Puzzle Pieces Together: What Does the Picture Look Like?



The Innovation Journey: Taking the next step



Epilogue: Planning, Preparing, and Presenting the Feast


References


Index


About the Authors