Business Plan in a Day Get It Done Right, Get It Done Fast

ISBN-10: 1933895071
ISBN-13: 9781933895079
Edition: 2nd 2009 (Revised)
List price: $19.95 Buy it from $3.00
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Book details

List price: $19.95
Edition: 2nd
Copyright year: 2009
Publisher: Planning Shop, The
Publication date: 9/1/2009
Binding: Paperback
Pages: 183
Size: 7.75" wide x 9.25" long x 0.75" tall
Weight: 0.880
Language: English

Rhonda Abrams was educated at Harvard and UCLA. Abrams has written a lively column about small business for Gannett News Service since 1992 which is distributed to 150 newspapers, with a combined circulation of 13 million. She also writes a monthly column, America's Business Planning Expert, for Costco's (the nation's sixth largest retailer) newsletter, which is distributed to its millions of small business members. Her book The Successful Business Plan sold 140,000 copies. Abrams is also an active public speaker, and has been invited to present occasional commentaries on business for National Public Radio's "All Things Considered." Abrams not only writes about business, she lives it. In 1986 she started her first business, Abrams Business Strategies, a management consulting practice that now has clients ranging from one-person start-ups to Fortune 500 companies. Abrams lives in Los Altos, California.

About Rhonda Abrams
The In A Day promise
Need a Business Plan Fast? This Book Is For You!
Overview: What's a Business Plan?
How to Use this Book
Executive Summary
Prepare your summary
Company Description
Give your company name(s) and location(s)
Provide information about your company's ownership and legal status
Describe your company's history, development stage, and milestones
Identify your product(s) or service(s)
Describe your industry
Explain your company's funding
Pulling It All Together: Company Description
Target Market
Specify the geographic location of your target market
Describe the demographic characteristics of your target customers
Explain customer motivations and purchasing patterns
Determine your market size
Evaluate market trends
Pulling It All Together: Target Market
The Competition
Identify types of competition
Identify your specific competitors
Determine your competitors' market share
Determine competitive positions
Highlight your competitive edge
Evaluate barriers to entry and potential future competition
Pulling It All Together: The Competition
Marketing and Sales Plan
Summarize your marketing message
Describe your marketing vehicles
Identify and additional marketing and sales strategies
Describe your sales team
Pulling It All Together: Marketing and Sales Plan
Operations
Determine key operations elements
Highlight your operational advantages
Address current-or potential-operational challenges
Pulling It All Together: Operations
Management Structure
Highlight your key team members
Predict future management needs
Describe your staffing structure
Identify your board members, advisors, and consultants
Pulling It All Together: Management Structure
Future Development
Define your long-term goals
Establish future milestones
Assess the risks
Explore exit strategies
Pulling It All Together: Future Development
Financials
The Most Important Financial Statements
Additional Financials
Produce your Income Statement
Develop your Cash-Flow Projection
Generate your Balance Sheet
Show your Sources and Use of Funds
Consider preparing additional supporting financial statements
Presentation Pointers
Following Up
Nine Sure-Fire Ways to Ruin Your Business Plan
The Experts Talk
Business Terms Glossary
Business Resources
Index
Acknowledgments

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