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| About Rhonda Abrams | |
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| The In A Day promise | |
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| Need a Business Plan Fast? This Book Is For You! | |
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| Overview: What's a Business Plan? | |
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| How to Use this Book | |
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| Executive Summary | |
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| Prepare your summary | |
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| Company Description | |
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| Give your company name(s) and location(s) | |
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| Provide information about your company's ownership and legal status | |
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| Describe your company's history, development stage, and milestones | |
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| Identify your product(s) or service(s) | |
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| Describe your industry | |
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| Explain your company's funding | |
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| Pulling It All Together: Company Description | |
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| Target Market | |
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| Specify the geographic location of your target market | |
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| Describe the demographic characteristics of your target customers | |
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| Explain customer motivations and purchasing patterns | |
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| Determine your market size | |
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| Evaluate market trends | |
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| Pulling It All Together: Target Market | |
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| The Competition | |
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| Identify types of competition | |
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| Identify your specific competitors | |
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| Determine your competitors' market share | |
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| Determine competitive positions | |
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| Highlight your competitive edge | |
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| Evaluate barriers to entry and potential future competition | |
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| Pulling It All Together: The Competition | |
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| Marketing and Sales Plan | |
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| Summarize your marketing message | |
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| Describe your marketing vehicles | |
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| Identify and additional marketing and sales strategies | |
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| Describe your sales team | |
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| Pulling It All Together: Marketing and Sales Plan | |
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| Operations | |
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| Determine key operations elements | |
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| Highlight your operational advantages | |
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| Address current-or potential-operational challenges | |
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| Pulling It All Together: Operations | |
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| Management Structure | |
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| Highlight your key team members | |
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| Predict future management needs | |
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| Describe your staffing structure | |
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| Identify your board members, advisors, and consultants | |
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| Pulling It All Together: Management Structure | |
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| Future Development | |
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| Define your long-term goals | |
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| Establish future milestones | |
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| Assess the risks | |
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| Explore exit strategies | |
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| Pulling It All Together: Future Development | |
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| Financials | |
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| The Most Important Financial Statements | |
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| Additional Financials | |
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| Produce your Income Statement | |
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| Develop your Cash-Flow Projection | |
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| Generate your Balance Sheet | |
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| Show your Sources and Use of Funds | |
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| Consider preparing additional supporting financial statements | |
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| Presentation Pointers | |
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| Following Up | |
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| Nine Sure-Fire Ways to Ruin Your Business Plan | |
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| The Experts Talk | |
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| Business Terms Glossary | |
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| Business Resources | |
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| Index | |
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| Acknowledgments | |