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Content Everywhere Strategy and Structure for Future-Ready Content

ISBN-10: 193382087X
ISBN-13: 9781933820873
Edition: N/A
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Description: Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating  More...

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Book details

Publisher: Rosenfeld Media, LLC
Publication date: 11/1/2012
Binding: Paperback
Pages: 240
Weight: 1.188
Language: English

Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Eva-Lotta Lamm is a Designer and Illustrator based in London, UK where she currently works as an interaction designer at Google. Besides her daytime mission of making the web a more understandable, usable and delightful place, she regularly takes sketchnotes at all sorts of talks and conferences. Eva-Lotta also teaches sketching workshops and is interested in (something she calls) Visual Improvisation. Exploring the parallels between sketching and improvisation, she experiments with the principles from her theater improvisation practice to inspire visual work.

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