Steve Diller, a partner at Cheskin, has more than 20 years of strategy and market-ing consulting experience. He leads Cheskinrsquo;s Experience Design Studio and also drives Cheskinrsquo;s media content practice. Dillerrsquo;s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, Pulitzer and Weight Watchers. He has contributed to numerous books, includingThe Human-Computer Interaction Handbook,The Principles of Trust, andNewspaper Brand Developmentand has produced and di-rected several feature films. Nathan Shedroffis one of the pioneers of experience design, which has been the focus of his speaking and teaching engagements, his writing, and his… professional projects. Part designer, part entrepreneur, he provides strategic thinking and design consultation to companies seeking to provide their customers better experiences in a variety of media, including print, digital, online, and product design. A founding member of the International Academy for Digital Arts and Sciences, he was twice nominated for a Chrysler Innovation in Design Award, as well as for a National Design Award. He is also the author ofExperience Design(New Riders, 2001). Darrel Rheais CEO of the innovation consulting firm, Cheskin and is considered to be one of the worldrsquo;s most influential strategic design consultants. In addition to his work in executive coaching and training for international organizations, over the past 25 years Rhea has influenced the design of thousands of products and brands for many of the worldrsquo;s leading companies. A thought leader in the practice of experience design, Rhea is a contributing columnist on innovation forBusiness Week Online, was featured in Malcolm Gladwellrsquo;sBlink, and won the Jay Doblin Design Award for his contributions to experience design.