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Media Strategy and Planning Workbook How to Create a Comprehensive Media Plan

ISBN-10: 1933199407
ISBN-13: 9781933199405
Edition: N/A
Authors: D. L. Dickinson
List price: $71.50 Buy it from $14.90
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Description: This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as  More...

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Book details

List price: $71.50
Publisher: Racom Communications
Publication date: 12/24/2012
Binding: Paperback
Pages: 280
Size: 8.25" wide x 10.75" long x 1.00" tall
Weight: 1.848
Language: English

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.

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