Business Plans Made Easy

ISBN-10: 193253170X
ISBN-13: 9781932531701
Edition: 3rd 2006 (Revised)
List price: $19.95 Buy it from $2.89
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Description: The easiest, most effective way to write business plans--revised and updated "Business Plans Made Easy, Third Edition, is the latest incarnation of this essential guide for creating a high-impact business plan. Revised and updated, it not only shows  More...

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Book details

List price: $19.95
Edition: 3rd
Copyright year: 2006
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 9/1/2005
Binding: Paperback
Pages: 364
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.496
Language: English

The easiest, most effective way to write business plans--revised and updated "Business Plans Made Easy, Third Edition, is the latest incarnation of this essential guide for creating a high-impact business plan. Revised and updated, it not only shows you how to write a business plan, but also how to use it, who should see it, and how and when to update and revise it. New information on personal investment planning and information technology has also been included, and an added "expert advice" section at the end of each chapter gives helpful hints and tips.

Preface
Introduction
Before Writing Your Plan
Plan to Prosper: Business Plan Basics
How Long Should Your Plan Be?
When Should You Write It?
Who Needs a Business Plan?
Why Should You Write a Business Plan?
What Your Business Plan Can't Do
Business Planning Risks
Expert Advice
Digging for Dollars
Direct Funding Sources
Indirect Funding Sources
Expert Advice
Put Your Plan to Work
Evaluating a New Venture
Selling with Your Plan
Informing Suppliers and Customers
Managing with Your Plan
Monitoring Your Business's Performance
Attracting Good People
Plan for the Possibility of Failure
Update Your Plan
Expert Advice
Before Beginning Your Plan
Determine Your Goals and Objectives
Financing
Planning
Hiring
Assessing Your Company's Potential
Expert Advice
One Plan Does Not Fit All
Differences Among Industries
Presenting Yourself in the Best Light
Types of Plans
Why You May Want More than One Plan
Expert Advice
Writing Your Business Plan
Executive Summaries Sell Ideas
Purposes of the Executive Summary
How Much Cash
The Goals of Financiers
Who Will Own What
Putting Your Best Foot Forward
Company Description
Optional Information
Extract the Essence
Expert Advice
Management Makes Money
Your Managers
Hiring Projections
Adding and Retaining Key Employees
Board of Directors or Advisors
Outside Professionals
Licenses and Certifications
Expert Advice
What You Are Really Selling
What Is Your Product or Service?
What Makes It Worthwhile?
Liability Concerns
Expert Advice
Riding Industry Trends
The State of Your Industry
Market Research
Trends
Barriers to Entry
Identifing Competitors
What Makes You Better?
Expert Advice
Marketing: The Plan Within Your Plan
Defining Your Product
Defining Your Customer
Setting Prices
Place
Promotion
Follow-Up Plan
Expert Advice
How Does Your Business Work?
Operations for Retail and Service Firms
Operations for Manufacturers
Information Technology and Operations
Expert Advice
Expressing Your Ideas in Financial Terms
Income Statement
Balance Sheet
Cash Flow Statement
Personal Financial Statement
Financial Ratios
Forecasts
Expert Advice
Enhancing Your Business Plan
Enlightening Extras: Appendices
Key Employee Resumes
Product Samples
Advertising Samples
Press Clippings
Other Appendix Contents
Expert Advice
You Only Make a First Impression Once
Cover Letters
Cover Sheets
Stationery, Printing, and Design
Charts, Graphs, and Tables
Multimedia Presentations
Expert Advice
Information Creates Capital
Market Research
General Research
Communication
Financing
Software for Writing Business Plans
Books and How-To Manuals
Web Sites
Trade Groups and Associations
Business Plan Consultants
Business Plan Competitions
Sample Business Plans
Business Plan for a Retailer Seeking Start-Up Capital
Business Plan for a High-Tech Company Seeking Financing for Growth
Business Plan for a Service Firm Seeking Working Capital
Business Plan for a Manufacturer Seeking a Partner
Business Plan for a Start-Up Needing an Equipment Loan
Business Plan for a Freelance Artisan/Contractor
Government Listings
Glossary
Index

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