One Page Business Plan

ISBN-10: 1891315099

ISBN-13: 9781891315091

Edition: 3rd 1998

List price: $34.95 Buy it from $12.40
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Book details

List price: $34.95
Edition: 3rd
Copyright year: 1998
Publisher: One Page Business Plan Company, The
Binding: Mixed Media
Pages: 98
Size: 8.75" wide x 11.00" long x 0.50" tall
Weight: 0.638
Language: English

Tom Peters, public speaker and author, graduated from Cornell University and received a M.B.A. and Ph.D. from Stanford University. He has also received honorary doctorates from the University of San Francisco and Rhodes College. He was in the U. S. Navy during Vietnam and later served as a senior White House drug abuse advisor (1973-74). He worked for McKinsey & Company from 1974 to 1981. He holds about seventy-five seminars a year and has created and starred in a series of corporate training films. He is the co-author of In Search of Excellence: Lessons from America's Best-Run Companies, which was a New York Times bestseller for three years. This book and subsequent titles have become bestsellers in Europe, Latin America and Asia. Peters contributes to several newspapers and journals, including writing a bimonthly column for Forbes ASAP.

Introduction
The One Page Business Plan
Uses of the One Page Business Plan
The Power and Magic of Writing
Modeling the New Idea
Interview Exercise
Why a One Page Business Plan Works
Building a Business Is a Journey
The Vision Statement
Brainstorm Exercise: Creating the Company You Want
Interview Exercise
Focus Exercise: Crafting Your Vision Statement
Examples of Vision Statements
Feedback Exercise
Summarize
The Mission Statement
Brainstorm Exercise: What's in it for the customer and you?
Interview Exercise
Focus Exercise: Crafting Your Mission Statement
Examples of Mission Statements
Feedback Exercise
Summarize
The Objectives
Brainstorm Exercise: What accomplishments would you like to celebrate?
Brainstorm Exercise: Where does success come from? What will it look like?
Focus Exercise: What targets will you aim for?
Focus Exercise: What does this business need to accomplish?
Focus Exercise: Crafting Meaningful Objectives
Examples of Objectives
Summarize
The Strategies
Brainstorm Exercise: Key Elements to Building Your Business
Decide Which Strategies Are Appropriate for Your Business
Research Exercise
Focus Exercise: Who are your customers? How will you promote and sell to them?
Brainstorm Exercise: What's working in your company?
Focus Exercise: Critical Issues Examination
Focus Exercise: How do we get from here to there?
Focus Exercise: Crafting Meaningful Strategies
Examples of Strategies
Summarize
The Plans
Brainstorm Exercise: Business-Building Projects
Focus Exercise: Integrating Objectives, Strategies, and Plans
Focus Exercise: Crafting Meaningful Plans
Examples of Plans
Summarize
You Did It!
Polishing Checklist
Putting the Plan into Action
One Page Business Plan Samples
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