Marketing Outrageously Redux How to Increase Your Revenue by Staggering Amounts!

ISBN-10: 1885167733
ISBN-13: 9781885167736
Edition: 2010 (Revised)
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Book details

List price: $18.95
Copyright year: 2010
Publisher: Bard Press
Publication date: 2/16/2011
Binding: Paperback
Pages: 272
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.880
Language: English

Why Didn't I Think of That?
Foreword
I Shoulda Bought a Rubber Chicken Factory
Do You Have the Guts?
If you aren't willing to take a few risks in marketing, become a bean counter.
What's It Gonna Take?
When you aim for the top, you make important progress by just the aiming.
Pushing the Outrageous Envelope
There's no risk in pushing the outrageous envelope.
Who Are You, Anyway?
If you correctly identify yourself, you can hit the jackpot.
Get Caught Up in Revenue
Examine the feet before you operate on the brain.
Hit'Em Where They Ain't
If you mimic the market leaders, you'll just add to their dominance.
Horse of Opportunity
When a rare opportunity comes along and you can't test it, fly without a net.
New as a Way of Life
Take an experiment and make it part of your life. Do it again.
The Idea Champion
Champion the idea of Idea Champions.
Levels of Cream
Scoop it off the top and apply it to the bottom line.
Don't Throw Your Money into a Tornado
Build your identity while you're getting paying customers.
The Rubber Chicken Method
Get them going down that slippery slide and you have a chance of selling them something.
Two Rules to Forget
Toss out the old measurements. What's it gonna take to dominate?
Differentiate Until You Sweat
Even when you don't want to, differentiate.
What Have You Done Today?
If you have a tattoo, it should read: What have I done to make money for my company today?
Employees to Kill For
You need to make your employees outrageous if you expect outrageously wonderful results.
Outrageous Mosaic
Your mosaic should have colors of change, differentiation, outrageousness.
Dedication
Index
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