Complete Guide to Garden Center Management

ISBN-10: 1883052319
ISBN-13: 9781883052317
Edition: 2002
Authors: John Stanley
List price: $59.95 Buy it from $12.41
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Description: Gardening has become much more than a hobby for many, and savvy nursery managers need an added edge to compete with the many retail outlets and superstores that now carry plants and gardening supplies. This guide discusses the beginning stages of  More...

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Book details

List price: $59.95
Copyright year: 2002
Publisher: Ball Publishing
Publication date: 4/1/2002
Binding: Paperback
Pages: 348
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.496
Language: English

Gardening has become much more than a hobby for many, and savvy nursery managers need an added edge to compete with the many retail outlets and superstores that now carry plants and gardening supplies. This guide discusses the beginning stages of opening a gardening business, from finding financing, choosing a location, and shaping a business plan to the advanced practicalities of running existing shops, including how to promote, display, and handle live goods. Also discussed are Web sites, creating flow, signage, fixtures, purchasing decisions, and employee management.

Acknowledgments
Introduction
Retailing Horticultural Products in the Third Millennium
Location, Location, Location
Work on Your Business Plan, Not in Your Business
Get 100% of Customers to See 100% of Your Product
Product Classification and Product Placement
Furniture Requirements for Successful Retailing
The Theater of Displays
Financial Strategies
Pricing Strategies to Increase Your Profits
Managing Products
Retailing Plants Successfully
Signs: The Silent Communicators
Managing Your Business
Building a Team
Making the Sale
Increasing Sales
Getting New Customers
Getting Existing Customers Back More Often
Shrinkage
The Role of the Buyer
Coffee Shops in Garden Centers
Benchmarking: Its Role in Your Garden Center
Electronic Commerce
Index
About John Stanley

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