Emerging Markets Lessons for Business Success and the Outlook for Different Markets

ISBN-10: 186197843X
ISBN-13: 9781861978431
Edition: 2nd 2007 (Revised)
List price: $29.95
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Description: Emerging markets can offer businesses much higher rates of growth than their developed world operations. This book looks a the reasons some firms fail and some firms succeed and it provides an extensive review of the outlook for different emerging  More...

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Book details

List price: $29.95
Edition: 2nd
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/11/2007
Binding: Hardcover
Pages: 245
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.946
Language: English

Emerging markets can offer businesses much higher rates of growth than their developed world operations. This book looks a the reasons some firms fail and some firms succeed and it provides an extensive review of the outlook for different emerging markets. Using the real experiences of companies to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in emerging markets for the first time and managers who are already operating in them. It will serve as a guide to on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.

Lessons for business success
Why companies fail
Managing corporate expectations
Market entry preparation
Market research and business intelligence
Assessing political risks
Interpreting economic indicators
Eternal dilemmas: market entry, corporate structure, marketing
Reaching the local market
Manufacturing in emerging markets
Making acquisitions work
Dealing with corruption and crime
Human resources: myths and reality
Corporate social responsibility
Understanding and coping with emerging-market crises
The outlook for different markets
The global economy
The business outlook
Russia and other CIS markets
China

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