Emerging Markets Lessons for Business Success and the Outlook for Different Markets

Name: Emerging Markets Lessons for Business Success and the Outlook for Different Markets
Price: 4.53 USD
Availability: InStock
ISBN: 9781861978431

ISBN-10: 186197843X

ISBN-13: 9781861978431

Edition: 2nd 2007 (Revised)

Authors: Daniel Thorniley, Nenad Pacek

List price: $29.95

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Emerging markets can offer businesses much higher rates of growth than their developed world operations. This book looks a the reasons some firms fail and some firms succeed and it provides an extensive review of the outlook for different emerging markets. Using the real experiences of companies to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in emerging markets for the first time and managers who are already operating in them. It will serve as a guide to on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.

Book details

List price: $29.95
Edition: 2nd
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/11/2007
Binding: Hardcover
Pages: 245
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.946
Language: English




Lessons for business success



Why companies fail



Managing corporate expectations



Market entry preparation



Market research and business intelligence



Assessing political risks



Interpreting economic indicators



Eternal dilemmas: market entry, corporate structure, marketing



Reaching the local market



Manufacturing in emerging markets



Making acquisitions work



Dealing with corruption and crime



Human resources: myths and reality



Corporate social responsibility



Understanding and coping with emerging-market crises



The outlook for different markets



The global economy



The business outlook



Russia and other CIS markets



China