A-Z of Visual Ideas How to Solve Any Creative Brief

ISBN-10: 1856697142

ISBN-13: 9781856697149

Edition: 2011

Authors: John Ingledew

List price: $42.00
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Description:

A source book of visual ideas and strategies for visual communication How to Solve any Creative Brief: An A-Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader's creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible etool kit' of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.
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Book details

List price: $42.00
Copyright year: 2011
Publisher: Laurence King Publishing
Publication date: 10/5/2011
Binding: Paperback
Pages: 224
Size: 8.46" wide x 9.77" long x 0.75" tall
Weight: 1.144
Language: English

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