Events Management

Name: Events Management
Price: 5.51 USD
Availability: InStock
ISBN: 9781856178181

ISBN-10: 1856178188

ISBN-13: 9781856178181

Edition: 3rd 2011 (Revised)

Authors: Glenn Bowdin

List price: $44.99

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Description:

This is an introductory, first-year textbook for students of Events Management and Hospitality Management - there are approximately 20,000 events management students in the UK alone. Unlike the competition, which does not cover the subject with sufficient breadth and depth, Events Management third edition provides a complete resource with all the information a student needs about the principles and practices associated with planning, managing and staging events.The chapter structure has been revised, expanded and updated to reflect developments and changes in priorities in the market place: New chapter on Environmental Planning and Events New chapter on Perspective of Events Expanded…

Book details

List price: $44.99
Edition: 3rd
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 8/14/2010
Binding: Paperback
Pages: 774
Size: 7.52" wide x 9.25" long x 1.65" tall
Weight: 1.540
Language: English




The Events Context



An Overview of the Events Field



Perspectives on Events



Event Impacts and Legacies



Event Tourism Planning



Sustainable Development and Events



Planning



The Strategic Planning Function



Conceptualising the Event



Project Management for Events



Financial Management and Events



Human Resource Management and Events



Marketing Planning for Events



Promotion: Integrated Marketing Communication for Events



Sponsorship of Events



Event Operations and Evaluation



Staging Events



Logistics



Legal Issues of Event Management



Risk Management



Evaluation and Research