Events Management 3rd Edition

ISBN-10: 1856178188
ISBN-13: 9781856178181
Edition: 3rd 2011 (Revised)
Authors: Glenn Bowdin
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Description: This is an introductory, first-year textbook for students of Events Management and Hospitality Management - there are approximately 20,000 events management students in the UK alone. Unlike the competition, which does not cover the subject with  More...

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Book details

Edition: 3rd
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 8/14/2010
Binding: Paperback
Pages: 774
Size: 7.50" wide x 9.25" long
Weight: 1.188
Language: English

This is an introductory, first-year textbook for students of Events Management and Hospitality Management - there are approximately 20,000 events management students in the UK alone. Unlike the competition, which does not cover the subject with sufficient breadth and depth, Events Management third edition provides a complete resource with all the information a student needs about the principles and practices associated with planning, managing and staging events.The chapter structure has been revised, expanded and updated to reflect developments and changes in priorities in the market place: New chapter on Environmental Planning and Events New chapter on Perspective of Events Expanded content on the marketing of events Expanded content on the Law and Events Additional content on Risk and Occupational Health and Safety Management Revised and new international case studiesA companion website provides: Learning objectives, links to organisations and companies discussed, figures, tables, case studies, references and updates. * This systematic guide to organizing successful events with a case study in each chapter prepares students to tackle any problems they may face in managing events. * Thoroughly revised and updated with three new chapters and expanded content on managing marketing, law and risk so that students benefit from the latest research in the field. * Supported by an instructor website: this fantastic resource contains additional material to save lecturers? time spent gathering teaching resources to support lectures, seminars and tutorials. ATI COPY

The Events Context
An Overview of the Events Field
Perspectives on Events
Event Impacts and Legacies
Event Tourism Planning
Sustainable Development and Events
Planning
The Strategic Planning Function
Conceptualising the Event
Project Management for Events
Financial Management and Events
Human Resource Management and Events
Marketing Planning for Events
Promotion: Integrated Marketing Communication for Events
Sponsorship of Events
Event Operations and Evaluation
Staging Events
Logistics
Legal Issues of Event Management
Risk Management
Evaluation and Research

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