How to Do Media and Cultural Studies

ISBN-10: 1849207860
ISBN-13: 9781849207867
Edition: 2nd 2013
Authors: Jane Stokes
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Description: If you're trying to bridge the gap between your course and your project or dissertation, this text is an invaluable companion in providing careful explanations of the steps necessary to conduct a range of research projects in media, communication  More...

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Book details

Edition: 2nd
Copyright year: 2013
Publisher: SAGE Publications, Limited
Publication date: 11/16/2012
Binding: Paperback
Pages: 264
Size: 6.50" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English

If you're trying to bridge the gap between your course and your project or dissertation, this text is an invaluable companion in providing careful explanations of the steps necessary to conduct a range of research projects in media, communication and cultural studies. From ethnography to digital content analysis, the second edition of this student favourite will equip you with the methods you need to keep pace in the ever-changing context of writing and research.Each level of analysis has is own dedicated chapter. You will learn how to research texts with an awareness of the problem of thinking of the media text as a single, isolated entity. You will learn how to research institutions and audiences with sensitivity to the blurring boundaries between the two. And you will learn how to write up and present your work, with templates providing real-life examples.Suitable for students of all ability ranges, and expanded with further international case studies, How to Do Media and Cultural Studies continues to provide clear, comprehensive support to students independently embarking on their own research project.

Gary Thomas is a professor of education at the University of Birmingham. His teaching and research have focused on inclusion, special education and research methodology in education, with a particular focus on case study. He has co-edited the International Journal of Research and Method in Education and the British Educational Research Journal and is currently executive editor of Educational Review.Jane's interest in the media can be traced back to her days working on the student television station while studying English Literature at Sussex University. She has an MA in Film and Television Studies from the University of Westminster where Jane began teaching Media Studies in 1984. She moved to Los Angeles in 1989 to study for a PhD in Communication Theory and Research at the Annenberg School of Communication, USC. Jane has made research methods a teaching specialism, blending American and European approaches to communication, media and cultural studies. Jane has taught at the University of Kent at Canterbury, London South Bank University and London Metropolitan University; she is currently Senior Lecturer in Media Studies at the University of East London.

Introduction
Thinking, Theory and Practice
How do we know anything about anything?
Why do We Do Media and Cultural Studies?
Methods of Analysis
Getting Started on Your Own Research Project
Researching Industries: Studying Institutions and Producers of Media and Culture
Researching Texts: Approaches to Studying Media and Cultural Content
Researching Audiences: Who Uses Media and Culture? How and why?
Presenting Your Work
Presenting Your Final Project
Bibliography
Glossary

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