Fashion Design

Name: Fashion Design
Price: 17.23 USD
Availability: InStock
ISBN: 9781847882660

ISBN-10: 1847882668

ISBN-13: 9781847882660

Edition: 2010

Authors: Elizabeth Bye, Alison Goodrum, Kim K. P. Johnson

List price: $26.99

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Description:

This text is designed to introduce undergraduate students to the central concepts of fashion design. Whereas fashion design is often considered entirely frivolous, this book considers the significant cultural, economic, and ethical issues that designers must balance to be effective in the global fashion industry. After looking at the history of fashion design, the book provides an overview of the conceptual process involved in developing a fashion line and bringing garments to the market. It looks at the impact of individual consumer characteristics as well as aesthetic, cultural, and economic influences on design. The book addresses a key topic in the new 'Understanding Fashion' series.…

Book details

List price: $26.99
Copyright year: 2010
Publisher: Bloomsbury Publishing Plc
Publication date: 4/1/2010
Binding: Paperback
Pages: 192
Size: 6.69" wide x 9.61" long x 0.41" tall
Weight: 0.748

Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota.



Acknowledgements


Introduction: What is Fashion Design?



History of Couture



How Apparel is Developed



Designer Practices



How Apparel is Marketed



Contemporary Designers



Global Fashion Centers



A Look to the Future


Conclusion


References


Subject Index